Vlog and how do I create it?

What is my Vlog and how do I create it?

Your Vlog, or video weblog, is an easy way for you to post videos from one of your Playlists to your Profile page and insert customized titles and comments to them.

1. Go to your Profile page.
2. In the Videos section, click the “Playlists” link.
3. Click the “Create New Playlist” button. Clicking that button will take you to a page where you can first add some personality to your Playlist, with a title, description, and tags.
4. Click the box next to “Use this playlist as my Video Log in my Channel” and the videos from this list will automatically appear on your profile page.
5. You can add videos to your Vlog by saving to that playlist or transferring videos from other playlists or your Favorites.

Within your Vlog, you have the option to change the video title and description of the videos by clicking on the “Edit Post” link to the right of the video and then entering the required fields. The “Permalink” tab next to the videos in your Vlog takes you to the blog page for that video.

lightbulb There’s another way to create your Vlog!
Just open any of the Playlists you’ve already created and click “Set as Video Log” button.

http://www.google.com/support/youtube/bin/answer.py?answer=58003&ctx=sibling

SEO For Yahoo

SEO For Yahoo!

This article is part two of a four part series on optimizing your website for the the three major search engines. Part one, titled “SEO For MSN” covered optimizing your website to rank highly on MSN. In this article we will cover optimizing your website for Yahoo!

Yahoo! is the second biggest of the three major engines and includes an enormous network of websites. The algorithm is based on that of Inktomi which Yahoo! purchased back in 2002 as part of their plan to stop serving Google results to search queries. The algorithm itself can pose a problem for some SEO’s as we optimize client website to rank highly on multiple search engines due to the way that it deffers from Google and MSN. That said, any issue can be addressed provided that the right attention is given to the right details.

The Factors

To optimize and rank highly on Yahoo!, as with any of the major engines, specific areas need to be addressed. On Yahoo! the major areas are as follows:

* Keyword density
* Site structure
* Backlinks
* Aging

Keyword Density

As noted in the article on MSN, it would be unwise for me to specify a keyword density for you to target on your website. There are two reasons for this. First, if there is a delay between the writing of this article and when you read it specific numbers could well send you off in the wrong direction. Second, you will need to analyze your specific competitors to determine what the best density is in your area and for your type of website. Optimal keyword densities are no longer a one-size-fits-all calculation. Your industry and site-type will affect the optimal densities and thus, a complete analysis using a tool such as Total Optimizer Pro will be necessary.

Additionally, optimal keyword densities change on a regular basis and so you will need to periodically reanalyze your densities and compare them with others in the top 10 to insure that your densities remain within the optimal levels. When using Total Optimizer Pro for the onsite analysis we generally aim our densities for the upper end of the top 10 results but not aiming to be the top. Generally you will see a range that appears much like a bell curve with a couple sites in the very low range (0.5 to 1.0%) and a couple site in the very high range (5.0 to 8.0%). The rest will generally fall in the middle. Ignore those in the very low and very high range and target towards the upper end though not the highest of the remaining sites and you will be on target.

Site Structure

On no other engine is site structure more important than on Yahoo! While having a good site structure is important for a vaiety of reasons, it was on Yahoo! that Beanstalk noted the most significant gains when we brought our homepage and key internals into compliance with W3C standards (the rest of the site will be brought into compliance as part of our complete redesign scheduled for launch on April 24th). While slight gains were noticeable on both Google and MSN they were so minor that they may well have just been part of the ebb-and-flow of the results. On Yahoo! however we noted a three page jump the day the changes were picked up. No other changes to the site were performed during this time.

The site structure is important for two key reasons. First, the site structure determines the order in which your page content gets seen by the search engines and thus, whch content will be given the highest priority. Content that occurs higher up in the code of your page (not necessarily in your browser) is given a higher weight than content lower down in the code. Second, a properly structured site will be lower in code through the use of CSS, reduced or eliminated table use, etc. The reduction in code will push the content higher up the page as far as a search engine is concerned and thus, it will be given more weight.

Backlinks

Like the other two major engines, having a solid backlink count from relevant sites using good anchor text practices is a major factor on Yahoo! for any reasonably competitive phrase. When it comes to calculating backlinks Yahoo! is far more similar to Google than MSN. Aspects of backlink counts that must be taken into consideration when optimizing your website for Yahoo!:

* Quality of site – like Google has attempted to do in the past with PageRank and is learning to do with TrustRank, sheer numbers aren’t what will get you high rankings on Yahoo!, the quality of those links is more important. We must remember than PageRank is a Google calculation, not Yahoo! and so it alone cannot determine the value of a link when we are optimizing for this engine. It can be used as a quasi-benchmark however when determining if a link is a quality link on Yahoo! we are better off to considered whether it is from a site that is ranking well on Yahoo! for the same or related phrases, does it come from a site that it related to ours, does the site link to a site that is ranking well on Yahoo! and does the link come from a trusted domain. For these purposes a trusted domain can be considered any domain that is over 3 years old, has a solid number of backlinks coming from a wide variety of sites and which at least a solid number of are non-reciprocal links.
* Position of link – like all the major engines, the position of your link on the page is important. A link at or near the bottom of the page is less valuable than a link nearer to the top. Also, if your link is on a page with other links, the effect that link will have on your rankings decreases respective to the number of links on the linking page.
* Anchor text – the text used to link to your site will help reinforce that the keywords in that anchor text are associated with your site/page. Also, if that anchor text in in the midst of the content it will hold greater weight than if that anchor text is in a directory-style format above a description (i.e. link a standard links page)
* Non-reciprocal links – reciprocal links are certainly still valuable on Yahoo! however it is important to supplement these links with non-reciprocal links in the form of directory listings and other one-way links.

Aging

The bane of new websites is the aging delay. Many focus on Google’s “sandbox” when they think of aging delays however Yahoo! employs one as well, though it is lighter and lasts a shorter duration of time. New sites and links are not given the same weight as sites and links that have been around for a while. The aging delay on sites has been extended over the past couple years however it isn’t as severe as that imposed by Google. New sites can expect to find it extremely difficult to rank for competitive phrase inside of 6 months even if everything else is in place. To add to the difficulty is a delay on the value of links. When a new site launches it obviosly has no links. These links are subjesct to a delay that appears to be somewhere between 3 to 4 months before they hold their full weight.

The combination of these delays can make it very difficult for new sites to rank for competitive phrases inside of 8 to 12 months however because the restrictions are lighter than those imposed by Google one can expect to see rankings for secondary, tertiary and completely unexpected phrases far faster on Yahoo!

Conclusion

If is important to note that a very important area that needs to be considered is coming in part four of this series. Simply optimizing your website for Yahoo! will likely not get you the traffic you’re hoping for. Part three will cover optimizing your website for Google and part four will be titled “SEO For The Big Three: Tieing It Together” and will outline how to tie all the optimization tactics together into a concise strategy that will result in top rankings on all three major engines.

Six Tips for Corporate Bloggers

MAY 2, 2005

STORY TOOLS
Printer-Friendly Version
E-Mail This Story

Blogs Will Change Your Business

Table: Blogging: A Primer

Six Tips for Corporate Bloggers
You can’t afford to miss this wave — and even more important, you can’t afford to do it wrong

Blogs represent an explosion of information, from inside and outside companies. Those who figure out how to mine this treasure while protecting their own gems will fare just fine in the new world. But it’s a risky world, full of hazards. Here are six tips for companies setting out into the blogosphere:

No. 1: Train Your Bloggers
Who’s on your communications team? It used to be a small group, but now everyone who blogs at the company is spreading the message. And it’s important that these people be trained.

If a company blogger spills financial information, it can get you in hot water with regulators. Other leaks could help competitors or lead to embarrassing revelations about top executives or the workplace. No wonder many companies are worried about blogging. “They’re really scared of it,” says Giovanni Rodriguez, a vice-president at Silicon Valley’s Eastwick Communications. “They know what mistakes can be made.”

The natural instinct is to restrict employee blogging. But that can be shortsighted. Every employee who blogs can be making contacts with potential customers and enhancing the company brand.

If bloggers become part of a company’s communications effort, what does the old PR department do? Increasingly, it’ll train and coordinate the bloggers.

No. 2: Be Careful with Fake Blogs
Companies are eager to establish one-to-one links with customers, but they’re often reluctant to plunge blindly into the blogosphere. So they set up fake blogs. These are blogs that are created by corporate marketing departments to promote a service, product, or brand using a fake character or name. McDonalds (MCD ) established one and linked it to a Super Bowl commercial featuring a peculiar French fry. Captain Morgan runs a rum blog.

These pseudo-blogs are risky because many of the most passionate bloggers view them as an affront to their community, and each one stands out like a billboard in Yosemite. When the blogosphere gets hold of a fake, it can turn it into a public roasting of the company.

So should companies avoid fake blogs altogether? That’s hard to say, because sometimes the buzz is welcome, even if it’s negative. Following the launch of the McDonald’s site, bloggers booed. Yet a McDonald’s spokesman says the blog, which received more than 2 million visits, “was keeping the ad alive. It generated a lot of great buzz.”

The upshot: Your choice on fakes, but the risks are high.

No. 3: Track Blogs
This is the easiest and most important step. First, poke around online and find the most influential bloggers following your company. Read them every day. Then do automated tracking of discussions. Companies ranging from startup PubSub to tech giant IBM (IBM ) can help, since they offer services that comb through this mountain of data, turning it into market research for customers.

Big Blue is testing advanced technology called Web Fountain, which analyzes billions of postings to see if they predict spikes in consumer behavior. Last year, Web Fountain plumbed the blog world for buzz on books and then compared it to sales data from Amazon.com (AMZN ). In about half the cases, researchers could predict the sales growth that would follow the buzz.

Why is it important to do different kinds of tracking? Postings even from small-time bloggers can get picked up by a search engine, amplified by a top blogger, and eventually break into the mainstream. Last summer, blogs picked up an anonymous post in an online discussion forum from someone who boasted he could break Kryptonite bike locks with a Bic pen. Within a week the story had bubbled up to The New York Times, and Kryptonite recalled the locks.

No. 4: PR Truly Means Public Relations
Blogs knock down the barriers between a company and its customers. Businesses need to take that into account and adapt.

Some companies, such as yogurt maker Stonyfield Farm, start blogs to build loyalty and address people’s comments and concerns. For businesses that don’t set up corporate blogs, pinpointing and developing relationships with the top 10 or so influential bloggers in their area is key.

Netflix (FLIX ) figured this lesson out after a rocky start. A fan named Mike Kaltschnee started a blog called Hacking Netflix that was full of news about online movie-rental company’s services. Kaltschnee asked for a closer relationship with Netflix, including access to executives and briefings on news releases. Netflix didn’t pay attention to him — until he wrote about his frustrations on his blog last June. The posting was picked up and spread madly through the blogosphere. Talk about bad PR.

At about the same time, Netflix hired Michele Turner as vice-president for product marketing. She promptly reached a working arrangement with Kaltschnee, whose blog attracts 100,000 visitors a month. The two speak regularly, and Kaltschnee provides Netflix with insights that he’s hearing from readers.

Kaltschnee’s suggestions have helped lead to a new service called Profiles. Launched in January, Profiles allows customers to create up to five separate lists of requested films per subscription. So, a family with a subscription could have separate lists for the children and the parents.

No. 5: Be Transparent
No hard and fast rules for navigating the worlds of blogging and marketing exist. Still, a few principles are emerging, including the importance of full disclosure. Being open about the kind of marketing you’re doing is critical.

Ask Stephen King, the president and CEO of Marqui, a Web-services marketing company. Late last year, King and consultant Marc Canter cooked up the notion of paying bloggers to market King’s company. The key to the venture’s success was being completely open about it.

In November, Marqui began paying some 20 bloggers $2,400 each to write about the company once a week for three months. “We’re a small company selling what we believe to be a creative marketing tool,” King says. “We wanted to take creative approaches to the market.”

Here’s how Marqui ensures openness. Everything about Marqui’s blog program is up on its site, including the contract, a list of the bloggers working for Marqui, and background material Marqui sends to bloggers. The bloggers have total control over what they write. They can criticize the software or write at length about it. The only requirement was they have to mention Marqui once a week.

The program stirred up a hornet’s nest online. But the discussion didn’t center on Marqui’s intentions. Instead, the bloggers debated whether this kind of program made sense and under what circumstances. Molly Holzschlag, a Web designer who was part of the program used her blog, www.molly.com, to discuss the issue as well as do the blogging. Holzschlag ultimately decided to stop blogging for Marqui because for her it felt forced.

Yet Marqui benefited from the buzz about the novelty of what it was attempting. King says the program was a success. The number of people who visited Marqui’s site rose from 2,000 in November to 150,000 in December. And the company decided to continue the program after the first three-month period ended.

No. 6: Rethink Your Corporate Secrets
Consider one secret you have under lock and key at your company. Maybe it’s a list of projects for next year or details of the scandalous bill from the latest software installation. There are all kinds of things you’re trained not to leak to competitors.

But what’s the value of a locked up secret? In the world of blogs, you may find more value in sharing what you used to think of as secrets. Blogs are certain to make you rethink what should be squirreled away, because companies are increasingly sharing such information to win new partners and harvest fresh ideas. This doesn’t mean they don’t keep secrets or that you shouldn’t — only that you should reevaluate whether you can get more out of sharing information or keeping a lock on it.

Take the example of San Francisco’s ThinkEquity, a boutique investment bank. In recent months, CEO Michael Moe launched a blog in which he shared information, including preliminary research, that used to be more hush-hush.

Moe now looks at the blogosphere as an enormous research tool for the nascent industries ThinkEquity focuses on. Whether he blogs about nano solar technology or an obscure niche in biotech, experts abound in the blogosphere, and they contribute their knowledge. “We’re in the experimentation phase,” says Moe. “But I’m convinced this is part of the future for research.”

ThinkEquity not only shares loads of information that used to be private but is figuring out how to cull insights from a wide range of bloggers — some unreliable, a few of them liars. But Moe says the extra work involved in writing and figuring out which blogs to follow is worth it. “I sure as hell didn’t want to wake up some morning and find out that some other investment bank was doing it,” he says.

ThinkEquity is just one of the companies finding that a few of its secrets are worth more in the open than gathering dust in a strongbox.