EMail MArketing – Newsletter software

EMail MArketing – Newsletter software

http://www.aweber.com/

http://www.emailmarketingprofessional.com/download.htm

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Email notes guidliness

* Don’t waste your readers’ time — An email inbox is a busy place, you won’t get much attention.
* Permission matters — Not only do you need to have permission to email people, but it helps to remind them of how they gave you permission, as specifically as you can.
* Relevance trumps permission — Just having permission is not enough, the content you are sending must also be relevant.
* Make unsubscribing easy — There’s no point emailing people who are not interested.
* Image blocking is common — You can’t rely on people actually seeing your images.
* Bring back tables — Structural tables are still often necessary for creating columns.
* Add inline styles — Gmail removes anything else.
* Don’t forget your plain text version —  You can make blocks of text more readable.
* Meet your legal obligations — For example, CAN-SPAM for US senders.
* Test, test, test — It’s the only way to be confident about your design working.